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5 Customer Satisfaction Survey Tips: 2011-09-12
Here is the 2011 US brand loyalty index top 5
- 1st - Amazon
- 2nd – Apple – Iphone
- 3rd - Facebook
- 4th – Samsung
- 5th – Apple – Computers
Click the link to see the top 100 : http://bit.ly/oWzNBL
CSM Thinks…
This is a US index, we really like the concept and execution by http://www.brandkeys.com
We wonder if UK consumers score these global brands in a similar way? Or is the delivery of a brand within a global territory different?
Would UK consumers be as loyal as the US coffee consumers to Starbucks?
This would be a good study-index to replicate in the UK and EU.
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