2011-04 – Mobility and Social Networks: The Game Changer for Business

Andy McFarlane Marketing Director, Vodafone Global Enterprise Presents:
Mobility and Social Networks: The Game Changer for Business
Tuesday April 12th 2011: Bristol, UK.

Mobility and Social Networks: The Game Changer for Business:

Gain insight into how mobility and social networks can empower businesses to better interact with their customers

Find out how creating your brand as a conversation will drive increased loyalty

Explore the possibilities of co-creation, collaboration and new revenue streams through mobile engagement

Driving increased – and faster – innovation: Examine critical business opportunities and challenges presented by mobility  Andy is the head of marketing for Vodafone Global Enterprise, Vodafone’s dedicated business-to-business team working with 600 of the world’s largest multi-national corporations. His role is to help realise the commercial potential of Vodafone’s footprint and resources in driving the market as the mobile internet changes the way the world works.

Andy joined Vodafone Global Enterprise in 2010.  Previously, he spent almost 20 years at IBM, latterly as director of marketing and communications for IBM UK & Ireland and is a passionate advocate of the need for a pragmatic, common sense approach to successful marketing execution.

Married with three children, he has an MBA from Manchester Business School.