B2B Research – e-Games Buyer Survey

Client Need

Games Buyer Industry Survey.
Target audience: video and hand held game decision makers for major high street retailers.

Objectives

• Understand the needs of supply chain decision makers.
• Benchmark client service levels against previous research.
• Identify and measure client performance against competitors.
• Confirm drivers for best practice.
• Identify customer needs to achieve “best in class”.

CSM Delivered

Email invitation to Online survey, with telephone follow up, B2B.

Results

• 92.6% response rate, respondents represented 96.2% of sales.
• Strategic re-alignment of services to customer needs.
• Customer service drivers ranked against market needs.
• Clear service benchmarks identified and adopted as future KPI’s.

Client Benefit

Our client confirms the focused insight delivered by CSM since the first research in 2006, has contributed to an increase in turnover from $5M to $56M.  Client has signed CSM for another year.

Would you like:

• Research the enables you to focus on three things that are key to you customers?
• An ROI on research?

If yes, call us for an informal chat…

FREE PHONE 0800 970 9970