BASDA – Strategy Development

Client Need

BASDA engaged CSM to review their retention strategy with the aim of boosting member loyalty by researching their membership base and aligning BASDAs’ strategy closer to the needs of their members.

Business Challenge

BASDA is a membership organisation where members can decide not to renew. It was important to identify and understand member retention triggers.

What CSM Deliver?

• CSM worked with senior management to understand their strategic plan,
• Confirming their strategic goals of retention and growth,
• CSM built, deployed and researched member needs through a member survey,
• Ranking member needs,
• Fed new insight into the management team strategic plan,
• 48% Response Rate,
• Competitor Benchmark Analysis.

Client Benefit

• Increased member retention,
• Clarified member needs,
• Ranked the benefits members value,
• Identified new service members, providing new opportunity for growth.

Client Investment

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