Bristol Media – Bristol Market Research

Client Overview

Bristol is a global hot spot or centre of excellence for new media, creative industries have been identified by Government as a key UK export, Bristol successes include:

Aardman Animations

BBC Natural History Unit

Bristol Media is the largest creative network in the UK.  They are an industry led organisation, whose primary role is to deliver projects, events and opportunities for their 3,500 strong membership.

Their mission is to support, develop and grow an exciting and competitive creative/media community in the city of Bristol, UK.

Client Need

Bristol Media was started as a Government initiative, as funding came to a close, a new sustainable revenue model was needed to secure the future of Bristol Media.  A strategy to migrate to a fee paying membership model was developed with specific revenue streams.

Independent customer research was required to confirm members needs, as part of strategy development process.

Business Challenge

To supplement membership fees Bristol Media needed to access new tangible revenue streams from available Government funding, a potential funding stream was training, but what type of training did Bristol Media members require?

Bristol Media needed a Training Needs Analysis to confirm training needs of local companies/individuals within the media sector.

What did CSM Deliver?

We passionately engaged with the project, we were really excited about finding the right knowledge to support Bristol Media’s strategy.

Once the overall strategic goal was confirmed, we developed the research plan, then engaged with media related companies and individuals within Bristol area, assessing their specific training requirements.

Specific actions included:

• Design, built, deploy and host Training Needs Analysis research,
• Identify skills and knowledge gaps,
• Overlay insight into Bristol Media’s strategy plan.

Client Benefit

The new insight supported Bristol Media’s bid for Government funding, enable Bristol Media to become a training facilitator within Bristol, this produced a new revenue stream and contributed to Bristol Media’s survival.

Tangible project outcomes included:

• Identification of skill gaps, enabling specific training within the Bristol area to be developed.  Which enabled Bristol Media to win training facilitator status, and access training funding.
• Specific feedback about Bristol Media as an organisation; what works well and areas for improvement, which help Bristol Media to increase customer retention.
• Brand perception also enabled Bristol Media to clarify their offer, their message to market and attract new members.

Would you like:

• Training needs analysis?
• Brand perception analysis?
• Overlay your customer insight into your strategic business plan?
• Increase customer loyalty and/or customer retention?
• Increase your customer satisfaction levels?
• Increase sales?

If yes, why not call us for an informal chat…

FREE PHONE 0800 970 9940