CIM – Member Insight

Client Need

To quantify levels of awareness within global membership of CIM products and services.  To communicate benefits of membership and strengthening relationship with the membership. And finally to update member database to ensure member contact details are up to date.

Business Challenge

To ensure the organisational offer is aligned to member needs, to support membership renewals, customer retention.

Challenge included:

• 6 week window,
• 45,000 members across,
• 91 countries.

What did CSM Deliver?

• Clean contact data,
• Segment data into member categories, Geo locations,
• Manage email invitation and reminders,
• Design research questionnaire,
• Design, Build and Host branded online survey,
• Analyse response data,
• Manually read all literal responses, humans understand comments better than computers,
• Code literal feedback,
• Build, Host, Manage online reporting dashboard,
• Deliver research findings,
• Overlay business insight,
• Present findings and strategic recommendations to Senior Management Team.

Client Benefit

• 11% response rate, highest to date,
• Clarify membership needs,
• Strategic recommendations to increase membership retention.

Would you like:

• Member or customer insight?
• Member or customer retention?
• Business thnking applied to your research?
• Branded survey?
• Member or customer data cleaning?
• Member or customer segmentation?

If yes, why not call us for an informal chat…

FREE PHONE 0800 970 9940