Harmsen – Brand Perception

Client Overview

Harmsen is recognised as a leading interior design company, specialising in office design, consultancy and fit-out.  They lead interior design projects for corporate, public sector bodies and charities in the UK and Europe.

Client Need

The research was designed to support Harmsen’s business objectives:

1. Understand service offer and how brand was perceived in the market place, Brand Perception,
2. Gain insight into customer decision making process, Sales Triggers,
3. Test the market regarding a new service that was about to be launched.

Business Challenge

Harmsen’s business challenge was to retain customers in a declining market.

What did CSM Deliver?

• Branded online survey,
• Management of email invitation and reminders,
• Segmentation of contact database into Prospect, Existing Customers and Lapsed Customers,
• Segmenting results by these categorise, using customer insight to increase penetration into these customer segments,
• Support sales strategy to:
  • Identify buying triggers of prospect customer group,
  • Increase customer loyalty and customer retention of existing customer group,
  • Re-engaging with lapsed customers.

Client Benefit

• Re-ignited customer conversations,
• Increased Customer Retention,
• Supported new sales, reduced risk in strategic decisions covering new product launch.

Would you like:

• To re-start stalled customer conversations?
• A reason to contact lapsed customers?
• Increase customer retention?
• Increase sales?
• Insight into a new product launch? 

If yes, why not call us for an informal chat…

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