Harmsen – Brand Perception
Client Overview
Harmsen is recognised as a leading interior design company, specialising in office design, consultancy and fit-out. They lead interior design projects for corporate, public sector bodies and charities in the UK and Europe.
Client Need
The research was designed to support Harmsen’s business objectives:
- Understand service offer and how brand was perceived in the market place, Brand Perception,
- Gain insight into customer decision making process, Sales Triggers,
- Test the market regarding a new service that was about to be launched.
Business Challenge
Harmsen’s business challenge was to retain customers in a declining market.
What did CSM Deliver?
- Branded online survey,
- Management of email invitation and reminders,
- Segmentation of contact database into Prospect, Existing Customers and Lapsed Customers,
- Segmenting results by these categorise, using customer insight to increase penetration into these customer segments,
- Support sales strategy to:
- Identify buying triggers of prospect customer group,
- Increase customer loyalty and customer retention of existing customer group,
- Re-engaging with lapsed customers.
Client Benefit
- Re-ignited customer conversations,
- Increased Customer Retention,
- Supported new sales, reduced risk in strategic decisions covering new product launch.
Would you like:
- To re-start stalled customer conversations?
- A reason to contact lapsed customers?
- Increase customer retention?
- Increase sales?
- Insight into a new product launch?
If yes, why not call us for an informal chat…
FREE PHONE 0800 970 9940