JBP – CSM Partner

Partner Overview

JBP are a PR consultancy who CIPR named as one of the top five Outstanding PR consultancies in the UK in 2007.

Partner Need

JBP needed consumer insight for their client Pampered Chef.  Pampered Chef is a premier direct seller of essential kitchen tools. The brief focused on developing a clear insight into consumer’s attitude:

- Brand perception,

- Direct selling business concept.

Business Challenge

Pampered Chef is a new client for JBP, and this project presented the first opportunity to review brand recognition within the UK. 

The client needed to understand brand and product perception, and clarify attitudes related to the direct selling concept.

The business outcome of the research was to reduce risk regarding future sales strategies, the insight flowed into the Sales and Marketing strategies, which in turn increased sales.

What did CSM Deliver?

CSM facilitated a focus group, based on the target audience, which included:

• B2C research design, including suggested themes and questions,
• Focus group facilitation, group management,
• Learning from the focus groups delivered as business insight.

 Focus groups are a useful research methodology for gauging customer reactions and feelings towards a particular product or service as well as helping to create a buzz around the brand.

Client Benefit

Pampered Chef, through their agency JBP reviewed and repositioned branding in the UK market and reducing risk and increasing sales.

Would you like:

• Increase sales?
• Brand perception from your target audience?
• Customer insight through open questions (qualitative research)?
• Focus groups actioned for your organisation?
• A flexible approach to gathering information?

If yes, why not call us for an informal chat…

FREE PHONE 0800 970 9940