Face to Face Surveys

Do you need to read between the lines to understand someone’s response to a question, their body language, their facial expression?

We can conduct face to face interviews designed especially for your organizations challenge. We offer a range of face to face feedback research methods, including “on street”, or engaging with your existing contact database (lapsed, current, prospect, partners).

Alternatively CSM can recruit to your specification; you may require customer insight from a specific or diverse demographic group of participants. We make it easy, so you receive the results tailored to your specific needs.

Our fieldwork team complies with industry standards set by Market Research Society (MRS) and will:

• conduct high volume primary face to face qualitative and quantitative surveys,
• recruit hard to reach demographic groups and individuals,
• conduct flexible surveys built to your specification,
• use visual materials to support questions and encourage responses,
• pick up nonverbal cues from the respondent such as facial expressions and body language,
• face to face also enables questions to be clarified if a participant is in doubt, which ensures that your responses are properly understood to get the best insight,
• able to probe further into responses to gain more in-depth answers,
• response can be confidential.

Case Study:  Electronics product manufacturer

Process:

• clarified target market decision makers,
• engaged with the existing customer base,
• booked appointments with decision makers,
• undertook interviews,
• identified buying triggers,
• identified future needs,
• reported findings,

Drop us a line or give us a call to outline your challenge on: 0800 970 9940