Brand Perception Surveys

“Beauty is in the eye of the beholder” – John Lyly 1588

When making changes to your brand, merging with another or getting an external agency to reposition your brand to external stakeholders, it is important that you take the right decisions to ensure that you do not alienate your core customer base as well as communicate the full range of benefits that you would like as ultimately, the reputation of your brand will fall within the hands of your customers.

By uncovering insight about how your brand is perceived within the market place, CSM can aggregate viewpoints from varying stakeholder groups to give you a unified view of how your brand is perceived amongst your key stakeholder groups as well as geographic regions and customer profiles.

We are confident that we can engage with your customers and have a proven track record in delivering insight for our clients using a range of mediums and communication channels.

These are:

• Point of Sale
• Face to Face
• Telephone
• Online
• Direct Mail

We have worked with various clients across industry sectors and in varying sizes.  Blue chip organisations such as Phase Forward and Citroen have used our service as well as small agency businesses from Harmeson and Farscape Developments.

See how we can bring your research results to life, visit our critically acclaimed online dashboard service InsightMonitor.