Retaining Customers

The 80/20 rule in business is an industry standard on how unbalanced and organisations revenue streams can be with 80 percent of the companies profits coming from 20 percent of the customers.

Wouldn’t it be nice if you could keep that 20% of most profitable customer for longer and configure your business operation to help deliver the best service possible for them?

With the research that CSM offer, this is all possible as their approach to research boasts finding statistically robust at a 95% confidence interval with a response rate of 40% (average)

CSM has helped various clients with varying business models the chance to increase their retention rates by delivering insight into their clients customer base by collecting data through quantitative and qualititative techhniques, hand coding them down into re-occuring themes and applying strategic, operational, MBA level consultancy to help you understand how you can use this information to your advantage and into your business.

To view how we have helped our clients achieve ROI and gain insight into their customer base, please check out our case studies page for more in depth information