Loyalty Benchmark

Increasing your customers lifetime value can dramatically reduce your customer acquisition costs whilst at the same time improving the opportunities your sales forces has to cross and up sell your products or services.

CSM can help you identify evangelists of your organisation by using the industry tested Net Promoter Score which was built to organise your customer base into who are most likely to promote your service positively to external business partners.

With an extensive back catalogue of working with this tool, CSM is the organisation that can help you uncover insight into your customer base by organising and distilling your customer base within this framework.

We have worked with a range of membership organisations such as BASDA and The Chartered Institute of Marketing and have helped them discover the key drivers and influences of membership loyalty by using the following methods of customer research.

These are:

• Face to Face
• Telephone
• Online
• Direct Mail

We have successfully implemented this tool with various clients across industry sectors and in varying sizes.  Blue chip organisations such as BASDA and CIM have used our service as well as small agency businesses from Bristol Media and Harmson Group.

See how we can bring your research results to life, visit our critically acclaimed online dashboard service InsightMonitor.