Focus Groups

A focus group might be aligned to your audience or organisational need, if you want to see your customers’ reaction or feeling towards their experience with your organisation, brand, product or service.

Focus groups allow discussion around a specific topic, the discussion is led by a facilitator who will draw out particular themes as they mentioned by the group.  Focus groups can be observer or recorded for further review and analysis, allowing clients, brands, organisations to see the reaction to a question first hand.

The range of topics for focus groups is almost limitless, and we have used this methodology in a number of situations including New Product Focus Groups, Internal Staff Focus Groups, Sales Model Focus Groups and Brand Focus Groups to mention a few. 

In summary, Focus Groups allow participants to bounce ideas and see different perspectives. This gives primary in-depth data that is precise, specific and rich on a wide range of subjects.

CSM’s Focus Groups are led by researcher who will facilitate and draw out ideas, attitudes and experiences from any given audience. The Facilitator will usually also be supported by a second researcher who will record the focus group and make notes of emotions or moods. Once the focus groups have been completed CSM will report to you (the client), supported by video clips within a presentation.

Why use a focus group?

• They actively involve the audience
• They provide in depth, quality data
• They deeply explore the satisfaction or dissatisfaction of the customers/staff/suppliers
• To test new products to see if something needs showing to people
• To understand complex processes (Buying process)
• To get a deep understanding of the perceptions of your organisation
• Flexible method

If you would like to discuss how focus groups might work for you, give us a call, our number is in the top right corner.