There’s a price war going on, and everybody’s feeling the pinch! and if lowering price is your only strategy to survive in this recession, then you might as well shut up shop as your competitors will almost certainly raise their game on their support and services operations leaving your organisation a little less than short from the rest of the pack.

Shilpa Asnani, Service Quality Executive at The International Customer Service Institute recently asked:

What do you think is the deadliest mistake in customer service or should we say “Service Excellence”?

Great question… my observation on the most deadly customer service mistake is… the gap between an organisations promise, and the customer experience.

This blog is our thank you to Magnus Linklater of Smart-Traffic for his big SEO Bristol knowledge share.  This was the latest Bristol event for the Marketing Network organised and hosted by Customer Service Measurement Ltd.  Insights that positively influence buying behaviour and your customer journey included:

Key SEO Phrases

Think of your customers, their customer journey starts when you identify the key phrases that your customers use to find your product or service.  Not sure what they are?  Here’s two free tools that will help: