About Dr Kelly Page:

Kelly Page is a distinguished lecturer in Digital Marketing at Cardiff Business School, UK.  Her research in the academic field primarlirly explores all facets of digital media, both knowlege and theory to it’s practical applications in the workplace.

As well as her academic life, she has also enjoyed much success in the commercial world working for organisations such as TLE Research as well as starting her own initiative Case Insights which serves as great place to learn more about the intricacies that make up and deliver customer service.

Key Points:

So what are focus groups? How should they be conducted and what value can it delivery your organisation?

A group of individuals selected and assembled by researchers to discuss and comment on, from personal experience, the topic that is the subject of the research. (Powell, 1996)